Market Research: Methods

All research is custom designed to achieve our clients’ goals and objectives. We offer a range of qualitative and quantitative methods, often used in tandem, including:

Qualitative

• Focus groups, in-depth interviews, friendship pairs, parent-child dyads
• Online bulletin boards, blogging and group chats
• Mobile, smartphone enabled journaling and ethnographies
• Research salons at restaurants, clubs, malls, homes
• Ethnographic interviews in homes
• Shop-alongs in malls and stores
• Journals and self-expression projects, digital and hands on
• Facial coding and eye tracking

Quantitative (typically used in conjunction with qualitative)

• Online and smartphone enabled surveys
• Store and mall intercepts
• Movie screenings